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Implementation Partner
Leads the on-ground operations and manages house-to-house recyclable collection across Selangor. Ensures every item collected is properly processed and directed back into the recycling stream.
Media Partner
Expands public awareness through media campaigns, educational content, and stories that inspire residents to join the SELKitar movement.
CEPA Strategic Partner
As part of Nestle’s vision to ensure that none of our packaging ends up in landfill or as litter, Nestlé Malaysia has started a voluntary Extended Producer Responsibility (EPR) initiative under Project SAVE in 2020. Since then, the programme has expanded to reach more than 270,000 households across Selangor, Kuala Lumpur, Penang and Kedah. A core pillar of Project SAVE is Communication, Engagement and Public Awareness (CEPA), which plays a critical role in driving behavioural change, increasing recycling participation, and strengthening the effectiveness of collection and recycling infrastructure.
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